“Computing became personal in the 1980’s, networking in the 1990’s, media in the 2000’s: Now it’s data’s turn to become personal!” MyData 2016
The persona data market is at in inflexion point. With the General Data Protection Regulation (GDPR) becoming legislated across the EU at the start of 2018, personal data, for the first time in history, will become truly personal.
This key legislation is amongst the many reasons why MyData 2016, an event with the very clear intention of providing a collaborative platform for the advancement of human-centric personal data practices, is so timely and so relevant.
For platform enablers, application developers, enterprises, governments and non-profits, the question of, “Why?” has long been debated.Why should we care about personal data?Why would people care about their own personal data?Why would we change our current data practices?
These, amongst many other questions will be explored and discussed at MyData 2016 by approximately 600 key global stakeholders within the personal data economy.
The focus of day one starts by asking this very question, why?For the team at Meeco, the why is simple; just take this short except from Meeco’s Manifesto, written in 2012 by our founder and CEO, Karyna Dow.“Up until now the power to capture, analyse and profit from personal data has resided with business, government and social networks. What if you and I had the same power?”
To Meeco, person-centric means person first. It means enabling the citizen to participate in the value chain. And, it means finding new, unique and valuable ways to enable Me2B plus B2C model, where personal data is utilised, with trust, to facilitate key life and business outcomes.This requires a fundamental shift in strategy, tactics, architecture and governance, and of course, raises many questions that remain somewhat unanswered.
For the MyData organisers, here are some of the core questions and areas of focus for day one:
- Importance: Why is personal data a key issue today, and why do we need new ways of addressing it?
- Vision: What is the vision of human centric personal data – what would the world look like if empowered individuals, not only manage and control their personal data, but also use them for their own benefit? How would it affect individuals, businesses, public services and society as whole?
- Relationship and Trust: How human-centric personal data management can create trust and provide better relationship management?
- Business models: Why would organisations change their current practices?
- Data practices: What would people actually do with their data – why would they be interested? How do people actually engage, collect, share, reflect (or not) with their data?
- Digital citizenship: What could be the future digital rights and responsibilities for individuals? How might digital rights evolve to support human-centric personal data management in a way that empowers individuals as well as businesses?
Although the question of why is incredibly important, what’s more important is that tangible progress is being made. Personal data becoming personal is no longer a question of if, or even when, but rather a question of how. Because of this, the allure of 600 innovators, decision makers and policy drivers in the room roughly adds up to opportunity.So from day one taking a broad view on the evolving market, the synthesis of work being done in this space will be the focal point of day two – where approaches, use cases, case studies and key players in the market will be highlighted.
Image via Negative space under a CC license